Founder • AI Automation Builder
I design and build AI agents, WhatsApp automation, AI voice systems, appointment workflows, CRM automations and conversion-focused websites for modern businesses.
Dubai, UAE • Building for businesses worldwide
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Ajay Pal Singh
Founder & AI Automation Builder — NovaStack AI
Founder profile
Founder-led means the person understanding your workflow is also the person designing how the parts connect.
The story
Most businesses don’t need more software. They need fewer repetitive tasks.
Customers asking the same questions. Leads waiting for replies. Appointments being handled manually. WhatsApp conversations getting missed. Staff spending hours doing work that technology can handle.
That’s where I come in.
I design practical AI and automation systems that connect the customer, the business and the technology into one smooth workflow.
What I build
Every build combines a useful interface with the automation working behind it.
AI systems that understand customer questions, provide answers, qualify leads and guide customers toward the right action.
Automated WhatsApp conversations for enquiries, bookings, orders, FAQs and follow-ups.
AI receptionists that handle incoming calls, understand requirements and help with appointments.
Connect leads, conversations, forms, CRM systems and internal workflows.
Automated appointment booking, confirmations, reminders and follow-ups.
High-converting websites designed around the actual customer journey.
Automation lab
A customer message becomes a structured business outcome when every layer is connected.
Starts the conversation from the channel they already use.
Captures the enquiry instantly, at any time.
Understands what the customer wants and responds automatically.
Identifies whether this is a question, booking, order or lead.
Collects the details the business actually needs.
Stores the lead and conversation details.
Turns the conversation into a confirmed next step.
Sends the right reminder or update automatically.
My builds
Real interfaces. Real workflows. Built as working concepts and demos.
Restaurant Automation
A restaurant experience designed around turning website visitors into conversations, reservations and orders.
Fitness Automation
A premium fitness website concept focused on enquiries, trial bookings and customer conversion.
Healthcare Automation
A modern dental clinic experience combining appointment booking, customer information and AI receptionist concepts.
Sara’s Beauty
Salon & Wellness
Beauty & Wellness
A modern beauty and wellness website concept designed around discovery, enquiries and appointment conversion.
Your business next
The examples above are only a starting point. Your business has its own customers, problems and workflow. I can design the automation around YOUR business.
Customer asks for the menu
AI shares menu options
Customer places an order
Order details captured
Staff notified
Follow-up sent
How I work
A clear build process keeps the technology focused on a useful business outcome.
Understand the business and identify repetitive work.
Map the customer journey and automation workflow.
Build the website, AI agent and integrations.
Test real customer scenarios.
Connect the system and make it ready for use.
Refine and expand as the business grows.
Why me
You communicate directly with the person building the system.
I focus on solving business problems instead of adding technology for the sake of it.
The system is designed around your actual workflow.
Website, AI, WhatsApp, voice, CRM and automation can work together as one system.
FAQ
The questions business owners ask most — answered directly.
Still have a question? — I answer personally.
“AI shouldn’t make your business more complicated. It should remove the work that doesn’t need you.”
— Ajay Pal Singh
Founder, NovaStack AI
Start with the workflow
Tell me what your team is doing manually today. I’ll look at your workflow and help identify what can realistically be automated.
Let’s find it.