AI Agents
AI-powered agents that understand customer questions, qualify leads and guide customers toward the right action.
ExploreFounder & AI Automation Builder
I Build AI Systems That Turn Manual Work Into Automation.
I'm Ajay Pal Singh, founder of NovaStack AI, a Dubai-based AI automation studio focused on building practical AI agents, WhatsApp automation, AI voice receptionists, appointment systems, CRM workflows and high-converting business websites.
Instead of simply selling software, I build complete systems that help businesses respond faster, capture more leads and reduce repetitive work.
Ajay Pal Singh
Founder / AI Automation Builder
NovaStack AIDubai, UAE — working worldwide
The Person Behind NovaStack AI
NovaStack AI was founded by Ajay Pal Singh with a simple goal: help businesses use AI in a practical way.
Many businesses still spend hours answering repetitive WhatsApp messages, handling enquiries manually, following up with leads, managing appointments and moving information between different tools.
I build systems that automate those processes.
My focus is not just making something that looks impressive. I focus on building automation that solves a real business problem and creates a clear next step for the customer.
From websites and WhatsApp agents to AI voice receptionists, appointment assistants and CRM workflows, I design systems around how a business actually operates.
Based in Dubai, UAE Working with businesses worldwide
What I Build
Systems, not just software
Six areas I build most often for businesses that want to automate real, repetitive work.
WhatsApp Automation
Automated WhatsApp conversations for enquiries, bookings, orders, FAQs and follow-ups.
ExploreAI Voice Agents
AI receptionists that answer calls, understand customer requirements, capture information and help with appointments.
ExploreAI Appointment Systems
Automated booking systems that let customers choose available slots and receive confirmations and reminders.
ExploreCRM & Business Automation
Connect forms, WhatsApp, email, CRM, Google Sheets and AI into one automated workflow.
ExploreBusiness Websites
Premium websites designed not only to look good but also to generate enquiries, bookings and conversations.
ExploreMy Approach
I Don't Just Build. I Solve.
- 01
Understand
Understand the business, customers and current manual process.
- 02
Design
Design the right AI or automation system around the business.
- 03
Build
Build the website, agent, workflow or integration.
- 04
Test
Test real customer scenarios and refine the system.
- 05
Launch
Connect everything and make the system ready for real use.
- 06
Improve
Continue improving the system as the business grows.
Selected Work
Selected Builds
Demo projects and concept builds created to show what's possible — not paid client work.
Restaurant
Dosa Plaza
Premium restaurant website concept featuring menu presentation, WhatsApp ordering, table reservation, AI chatbot experience, call integration, customer reviews, Google Maps and mobile-first design.
View Live DemoGym & Fitness
Ace Platinum Fitness
Luxury fitness website concept focused on memberships, free-trial bookings, trainer profiles, class schedules, BMI calculator, WhatsApp enquiries and conversion-focused CTAs.
View Live DemoHealthcare / Dental
Net Dental Clinic Al Karama
Premium dental clinic website concept featuring online appointment booking, AI voice receptionist demonstration, doctor profiles, treatment information, pricing and mobile-first UX.
View Live DemoBeauty & Wellness
Sara's Beauty Salon
Modern beauty salon website concept focused on service presentation, customer experience, WhatsApp booking and appointment conversion.
View Live DemoAI Automation Showcase
From One Message to a Complete Automated Workflow.
Every automation I build is designed around a real customer journey — not just a collection of disconnected tools.
- 01Customer Message
- 02AI Understands Intent
- 03AI Replies
- 04Lead Qualified
- 05CRM Updated
- 06Appointment / Order Confirmed
- 07Follow-up Sent
Technology
Tools I Build With
The building blocks behind the systems — chosen for reliability, not novelty.
- OpenAI API
- WhatsApp Business API
- n8n
- Make.com
- CRM Integrations
- Google Sheets
- Gmail
- React
- TypeScript
Why Work With Me
A founder-led way of working
Direct Communication
You communicate directly with the person building your system.
Business First
Every automation starts with a business problem, not a technology trend.
Practical AI
I focus on AI systems that can actually be used by businesses and customers.
Transparent Process
Clear scope, clear deliverables and a straightforward build process.
"My goal is simple: build technology that makes running a business easier."
AI should not make business more complicated. It should remove repetitive work, respond faster to customers and give business owners more time to focus on growth.
— Ajay Pal Singh
Founder, NovaStack AI
Have a Business Problem You Want to Automate?
Tell me what your team is doing manually today. I'll help identify what can realistically be automated and what solution makes sense for your business.